Brand Integrity

1 article

A hand wiping a faint expiry date off the bottom of a shiny aluminum beverage can, symbolizing a breach of consumer trust and product safety.

That Wipe-Off Expiry Date on Your Soda Can Is an Ethical Red Flag

A viral video showing how easily expiry dates can be wiped from beverage cans highlights a critical ethical failure in consumer trust and product safety. This vulnerability demands immediate attention from the industry to protect public health and brand integrity.

Daniel Moretti·April 6, 2026