Brand Management

2 articles

Abby Cook, Senior Vice President of Own Brands at Ahold Delhaize USA, overseeing a diverse selection of private label products in a grocery store.

Ahold Delhaize USA Promotes Abby Cook to Lead Own Brands

Ahold Delhaize USA's private brands now account for nearly 40% of its total food sales, a profound shift in how major grocers compete for consumer loyalty.

Daniel Moretti·June 4, 2026

A diverse group of consumers sampling innovative, health-focused beverages in a modern, data-driven research lab, symbolizing evolving tastes and market trends.

Drinks

Top 5 Beverage Marketing Trends from Recent Industry Reports

Explore the top 5 beverage marketing trends from recent industry reports, breaking down key shifts in consumer behavior and product innovation. This guide is essential for brand managers and marketers navigating evolving consumer tastes.

Daniel Moretti·April 5, 2026