Flavor and Wellness

Chelada

1 article

Diverse group of young adults socializing and enjoying Modelo beer in a lively urban environment at dusk, showcasing the brand's appeal to a younger demographic.
Food

Modelo's New Strategy Aims to Capture Younger Beer Drinkers

In January, Modelo launched a nonalcoholic chelada, only to follow it months later with high-alcohol varieties exceeding 8% ABV, a bold strategic move.

Isabella Cortez·June 24, 2026