Flavor and Wellness

Corporate Strategy

1 article

Rafael Oliveira, the newly appointed first outsider CEO of Heineken, stands confidently outside the company's headquarters, symbolizing a new era of leadership.

Heineken Appoints Rafael Oliveira as New CEO

Heineken broke a century-old tradition by appointing Rafael Oliveira from JDE Peet's as its first-ever outsider CEO in 2026.

Isabella Cortez·June 24, 2026