Diageo
2 articles
Drinks
Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails
Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.
Daniel Moretti·May 12, 2026
Drinks
Diageo Launches 100ml Canned Cocktails in US Market
Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move
Daniel Moretti·May 8, 2026