Dry & Dirty

1 article

A group of diverse people in a chic bar, smiling and clinking glasses filled with colorful, non-alcoholic functional RTD cocktails, symbolizing the growing wellness beverage trend.

Functional RTD Cocktails See Growth as Consumer Habits Change

The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.

Daniel Moretti·April 4, 2026