Flavor and Wellness

Nutraceuticals

4 articles

AI analyzing genetic data to create personalized nutrition plans and vitamin gummies for consumers.
Trends

AI Genetic Insights Fuel Surge in Personalized Nutrition Demand

Nourished has already sold over 60 million personalized vitamin gummies globally and is available in more than 35,000 retail locations, according to NutraIngredients.

Ryan Patel·June 20, 2026
A visual comparison of traditional nutrition supplements versus modern functional food products, highlighting innovation and scientific backing.
Nutrition

Functional vs. Traditional Nutrition: Trends and Outlook

Developing a single functional food product can cost 5-10 times more than a traditional supplement, primarily due to rigorous clinical trials required to substantiate its specific health claims, accor

Ryan Patel·June 18, 2026
A vibrant, futuristic grocery store aisle filled with diverse functional beverages, highlighting consumer focus on health and wellness trends in the beverage market.
Trends

Beyond the Buzz: Unpacking Functional Beverages Market Trends for 2026

The global functional beverages market is valued at over $147 billion, driven by a consumer shift toward drinks with specific health benefits. Unpack the data and trends behind this wellness revolution.

Lauren Fisk·April 8, 2026
Consumers in a modern grocery aisle carefully selecting functional beverages, with holographic data overlays illustrating the growing demand for protein and fiber-fortified drinks.
Brands

Beyond the Buzz: Data Reveals the New Consumer Playbook for Functional Beverages

The functional beverage market is undergoing a seismic shift. Discover the data behind the consumer demand for protein, fiber, and targeted health benefits in every sip.

Daniel Moretti·April 5, 2026