Flavor and Wellness

Sazerac

5 articles

Three new Sazerac ready-to-drink cocktail cans: Lovebug Hard Cream Soda and two whiskey lemonades, displayed on a bar with whiskey bottles in the background.
Drinks

Sazerac Launches Three New Ready-to-Drink Cocktails, Including 9% ABV Option

Sazerac, renowned for its venerable whiskey and spirits portfolio, is now rolling out a vodka-based, sugar-free hard cream soda alongside two whiskey lemonades, priced at $18.

Daniel Moretti·July 4, 2026
Three new Sazerac canned cocktails: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade, displayed on a bar.
Drinks

Sazerac Launches Three New Canned Cocktails for RTD Market

Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre

Daniel Moretti·June 24, 2026
A bottle of AJ Bond Tennessee whiskey, a new release from Sazerac, presented in a sophisticated setting, highlighting its $39 price point.
Food

Sazerac announces AJ Bond, its first Tennessee whiskey, at $39

After nearly a decade of quiet development, spirits giant Sazerac is finally launching its first Tennessee whiskey, AJ Bond, in Summer 2026.

Isabella Cortez·June 5, 2026
Sazerac's investment in 818 Tequila and Sipmargs, showcasing the growing influence of celebrity-owned brands in the spirits market.
Drinks

Sazerac Invests in 818 Tequila, Boosting Celebrity Beverages

Spirits giant Sazerac recently acquired stakes in both Kendall Jenner's 818 Tequila and influencer Alix Earle's Sipmargs.

Daniel Moretti·May 21, 2026
A diverse group of young adults laughing and enjoying colorful BuzzBallz cocktails at a lively outdoor social event, highlighting the brand's appeal to Gen Z.
Drinks

BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market

In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.

Daniel Moretti·April 11, 2026