Sazerac
6 articles
Sazerac Acquires UK's Au Vodka, Boosting Ready-to-Drink Cocktail Market
Au Vodka, a UK-based brand, sold 50,000 bottles in its initial week in the U.
Sazerac Launches Three New Ready-to-Drink Cocktails, Including 9% ABV Option
Sazerac, renowned for its venerable whiskey and spirits portfolio, is now rolling out a vodka-based, sugar-free hard cream soda alongside two whiskey lemonades, priced at $18.
Sazerac Launches Three New Canned Cocktails for RTD Market
Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre
Sazerac announces AJ Bond, its first Tennessee whiskey, at $39
After nearly a decade of quiet development, spirits giant Sazerac is finally launching its first Tennessee whiskey, AJ Bond, in Summer 2026.
Sazerac Invests in 818 Tequila, Boosting Celebrity Beverages
Spirits giant Sazerac recently acquired stakes in both Kendall Jenner's 818 Tequila and influencer Alix Earle's Sipmargs.
BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market
In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.