Flavor and Wellness

Wellness Tourism

6 articles

A diverse group of people practicing yoga outdoors at a luxurious wellness retreat with a scenic natural backdrop.
Trends

Wellness tourism booms as lifestyle brands reshape travel

Primary wellness travelers spend 178% more than average domestic travelers, and 53% more internationally, according to BBC .

Lauren Fisk·May 10, 2026
A traditional Hilot massage being performed in a tranquil Philippine wellness setting, highlighting cultural healing practices and natural beauty.
Wellness

Philippines Embraces Hilot for Wellness Tourism

The Philippines' wellness market surged to $47.

Chloe Bennett·May 6, 2026
Serene Thai wellness retreat with lush greenery, tranquil pool, and a person meditating, symbolizing peace and rejuvenation.
Wellness

Thailand accelerates wellness tourism hub growth

Wellness tourism spending in Thailand surged by an astonishing 36.

Chloe Bennett·May 4, 2026
Luxurious eco-resort in Tulum, Mexico, overlooking the Caribbean Sea, symbolizing the boom in wellness tourism and its environmental considerations.
Trends

Mexico's wellness tourism booms, facing sustainability challenges

In Tulum and San Miguel de Allende, wellness-focused resorts and retreats have exploded by 300% in just five years, transforming once-quiet towns into global hubs for spiritual and physical rejuvenati

Lauren Fisk·May 4, 2026
A tranquil wellness retreat in Southeast Asia with people practicing yoga amidst misty mountains and sunlight.
Trends

Southeast Asia's Healing Escapes Trend: Travelers Prioritize Wellness Over Leisure

Thailand's wellness tourism sector alone recorded an astonishing 120% annual growth rate, a profound shift in how people travel for health and well-being.

Lauren Fisk·May 2, 2026
People of different ages enjoying a barefoot walking trail in a sun-dappled forest, experiencing a direct connection with nature.
Trends

Barefoot Walking Trend Sweeps Wellness Tourism in Germany and US

Two years ago, near Flagstaff, Arizona, Leah Williams unveiled a dedicated barefoot trail park, offering a unique path to nature connection.

Lauren Fisk·April 29, 2026