Flavor and Wellness

Alcohol Industry

1 article

Sazerac's investment in 818 Tequila and Sipmargs, showcasing the growing influence of celebrity-owned brands in the spirits market.

Sazerac Invests in 818 Tequila, Boosting Celebrity Beverages

Spirits giant Sazerac recently acquired stakes in both Kendall Jenner's 818 Tequila and influencer Alix Earle's Sipmargs.

Daniel Moretti·May 21, 2026