Consumer Behavior
25 articles
Private Brands Surge in Clubs and Supermarkets
In the last 52 weeks, club stores and supermarkets significantly increased their private brand market share in both dollar and unit metrics.
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
The Expanding World of Ready-to-Drink Cocktails and Spritzers
In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.
What are ethical sourcing and transparent supply chains in food?
Consumers will pay almost 10 percent more for sustainably produced products, a figure reshaping market expectations for food and beverage brands in 2026, according to Business .
Consumers Pay More For Health: A New Food Industry Trend
In a review of 26 experiments, 88.
CPG brands boost ad reach, but risk trust deficit
Nearly half of global consumers are now 'value seekers,' forcing CPG brands to fundamentally rethink their strategies for growth and loyalty.
Consumers check protein labels, anticipating 2026 changes
In the past year, supermarket data shows that 60% of shoppers now actively seek out protein content on food labels before making a purchase, a 25% jump from just three years ago.
Texas SNAP waivers starting April 2026: Soda, candy sales impact
Nearly two-thirds of SNAP households surveyed in states with approved waivers plan to use non-SNAP dollars to purchase soda if it became ineligible, according to Grocery Dive .
RTDs boost sales as traditional spirits decline 4.4%
In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.
Low-ABV Drinks Surge as Consumers Embrace the Coasting Trend
In China, low-ABV beer (0.
Seaweed Snacks Surge, Challenging Big Brands in a $3 Billion Market
The U.S. seaweed snack market, a niche category that generated just USD 328.3 million in 2019, is projected to more than double to USD 770.3 million by 2027, signaling a quiet revolution in the snack
Ready-to-drink cocktails challenge mixology and craft in 2026
In 2023, a single major grocery chain reported selling more ready-to-drink Old Fashioneds than all the craft cocktail bars in its city combined, signaling a profound shift in how consumers access soph
Functional Beverages Market Booms: Targeted Wellness Drives Growth
The functional beverages market, valued at USD 168.
Why Conscious Consumerism Is Driving Demand for Brands Like Wicked Kitty Coffee Co. in 2026
Conscious consumerism, where purchasing decisions are driven by a brand's commitment to social and ethical causes, is fueling demand for companies like Wicked Kitty Coffee Co. This shift toward value-based buying presents a significant opportunity for mission-driven businesses.
Consumers Rethink Spending as Cocktail Prices Climb Higher
In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.
Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement
Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).
How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .
Functional Beverages Market Surges Amid Shifting Consumer Tastes
U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig
Americans are pregaming at home to save money on drinks
At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.
What Are Sustainable and Ethical Food Brands and Why Do They Matter in 2026?
Only 10% of survey respondents make sustainability a top priority when purchasing food, a figure that underscores a significant challenge for ethical food systems.
Celebrities Drive Surge in Plant-Based Eating Habits
In 2019, Serena Williams' investment and public endorsement of Impossible Foods led to a 40% sales surge within weeks.
GLP-1 Drugs Spark Global Eating Shift, Reshaping Food Tech Innovation
At Cuba Libre Restaurant & Rum Bar, a 'GLP-Wonderful Menu' launched on October 27, 2025, directly in response to customer inquiries about GLP-1 medication options.
Top 5 Beverage Marketing Trends from Recent Industry Reports
Explore the top 5 beverage marketing trends from recent industry reports, breaking down key shifts in consumer behavior and product innovation. This guide is essential for brand managers and marketers navigating evolving consumer tastes.
Beyond the Buzz: Analyzing Adaptogenic Beverages Market Growth and Consumer Trends
Discover the data behind the explosive growth of adaptogenic beverages. We analyze the market projections, consumer trends, and key drivers pushing these functional drinks into the mainstream.
The GLP-1 Shift: How Weight Loss Drugs Are Reshaping the Food Industry
The weekly grocery run looks different now. A seismic shift, driven by the rise of new weight loss medications, is quietly reshaping not just our plates, but the entire food industry.