Consumer Behavior
5 articles
Seaweed Snacks Surge, Challenging Big Brands in a $3 Billion Market
The U.S. seaweed snack market, a niche category that generated just USD 328.3 million in 2019, is projected to more than double to USD 770.3 million by 2027, signaling a quiet revolution in the snack
Ready-to-drink cocktails challenge mixology and craft in 2026
In 2023, a single major grocery chain reported selling more ready-to-drink Old Fashioneds than all the craft cocktail bars in its city combined, signaling a profound shift in how consumers access soph
Functional Beverages Market Booms: Targeted Wellness Drives Growth
The functional beverages market, valued at USD 168.
Why Conscious Consumerism Is Driving Demand for Brands Like Wicked Kitty Coffee Co. in 2026
Conscious consumerism, where purchasing decisions are driven by a brand's commitment to social and ethical causes, is fueling demand for companies like Wicked Kitty Coffee Co. This shift toward value-based buying presents a significant opportunity for mission-driven businesses.
Consumers Rethink Spending as Cocktail Prices Climb Higher
In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.