Beverage Trends
18 articles
Savory & Unconventional Flavors Trend in Summer Drinks
This summer, you can sip on a zero-sugar pickle-flavored sparkling water or a canned calimocho, a stark departure from the usual sweet and fruity seasonal drinks.
Canned cocktail sales trends show new brands outselling established players
In 2025, Surfside, a spirits-based hard tea and lemonade brand, more than doubled its sales volume with a staggering 126.
Ready-to-drink cocktails now exceed vodka market value
Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.
RTDs boost sales as traditional spirits decline 4.4%
In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.
Low-ABV Drinks Surge as Consumers Embrace the Coasting Trend
In China, low-ABV beer (0.
Ready-to-drink cocktails challenge mixology and craft in 2026
In 2023, a single major grocery chain reported selling more ready-to-drink Old Fashioneds than all the craft cocktail bars in its city combined, signaling a profound shift in how consumers access soph
Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs
The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .
Top 10 Ready-to-Drink Cocktails: Tasting Notes and Occasions
At $40 for just eight 100-milliliter cans, the Tip Top Daiquiri shatters the myth that ready-to-drink (RTD) cocktails are merely budget-friendly, low-ABV options.
Campari Group Launches Aperol Spritz TO GO for Ready-to-Drink Trends
Forty percent of 18-29-year-olds in the UK plan to drink more ready-to-drink cocktails this year, signaling a massive shift towards convenience.
UK Cafes Embrace Ube for Trendy New Coffees and Drinks
Last month, Starbucks and Costa launched an array of ube-flavored drinks across their UK stores, marking the purple yam's rapid ascent from niche Filipino ingredient to a mainstream sensation.
Bar Culture's 2026 Evolution: Moderation and Culinary Drinks Are In.
London's nightclub industry, once synonymous with booming alcohol sales, is now experiencing a significant decline in drink purchases, forcing establishments to re-evaluate their entire business...
Craft Ice Trends Reshape Cocktails and Beverages Through 2032
Some bars are now serving cocktails chilled with 100,000-year-old glacier ice sourced from ancient Greenland icebergs, according to Times of India .
Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market
Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.
US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics
New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.
Mash Madness Drink Competition Reveals Winners and Top Beverage Trends
The 10th annual Mash Madness drink competition crowned Altered Species Brewing Co., Ironwood Steakhouse, and Perch as winners, revealing key beverage trends. This year saw record participation and a significant economic impact for Sioux Falls.
Guava Features in New Food and Beverage Offerings
With a reported flavor of the year announcement from Food Network, the tropical fruit guava is gaining attention as it appears in new products, signaling growing culinary interest.
Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend
Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.
Beyond Sobriety: The Non-Alcoholic Beverage Market Demands More Than Just No Alcohol
The non-alcoholic beverage market is rapidly maturing, demanding complex flavor profiles and functional benefits beyond just the absence of alcohol. Brands must innovate to offer sophisticated experiences that rival alcoholic counterparts.