Beverage Trends

2 articles

Friends toasting with low-ABV drinks at an outdoor gathering, symbolizing the coasting trend and mindful social consumption.

Trends

Low-ABV Drinks Surge as Consumers Embrace the Coasting Trend

In China, low-ABV beer (0.

Lauren Fisk·May 19, 2026

A futuristic bar scene in 2026, highlighting the rise of ready-to-drink cocktails alongside traditional mixology.

Brands

Ready-to-drink cocktails challenge mixology and craft in 2026

In 2023, a single major grocery chain reported selling more ready-to-drink Old Fashioneds than all the craft cocktail bars in its city combined, signaling a profound shift in how consumers access soph

Daniel Moretti·May 14, 2026