Gen Z
18 articles
Gen Z's kombucha craze reshapes beverage industry trends
Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.
What is Ethical Sourcing and Why Does it Matter for Food Brands?
In 2019, almost two-thirds of Generation Z respondents were more likely to buy sustainable food, according to statista .
Why Gen Z Is Choosing Quietcations Over Loud Vacations
Last year, bookings for 'quietcations' – trips focused on solitude and minimal digital interaction – surged by 150% among 18-26 year olds, a generation often defined by its digital immersion, accordin
Non-Alcoholic Drinks: Market Trends and Growth
US non-alcoholic beer sales surged by 32% in 2025, according to drinksip .
Social media: Erasing family recipes or preserving heritage?
Social media is profoundly shifting how culinary knowledge is transmitted, with Gen Z increasingly learning recipes online, impacting family food traditions while also offering new avenues for preservation.
Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles
Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.
RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost
Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .
Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs
The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .
Alcohol-free bars are rewriting social drinking culture for a generation.
At Getaway, a stylish bar in Greenpoint, Brooklyn, cocktails are priced at $13, but not a single drop of alcohol is served.
Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market
Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.
Nonnamaxxing: What It Is & Why It's a 2026 Healthy Trend
Google searches for 'nonna maxxing' have surged 700% in the past week, according to Forbes .
High-alcohol RTDs pose risks for Gen Z, experts warn
Most BuzzBallz drinks contain 15% alcohol-by-volume (ABV) in 200-milliliter containers, a concentration experts warn is easily underestimated.
Non-alcoholic beer sales surge 22% amid Gen Z's conflicted drinking
Non-alcoholic beer purchases surged by 22% from December 2023 to November 2024 compared to the same period a year earlier, yet the proportion of legal-aged Gen Zers consuming alcohol also increased by
Gen Z Daycap Trend Reshapes Nightlife, Boosting Early Evening Cocktails
Online booking service OpenTable reports a sharp rise in 6pm restaurant reservations, signaling a seismic shift in how Gen Z consumes alcohol.
BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market
In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.
Gen Z Daycap Trend Creates New On-Premise Cocktail Opportunity
Recent data shows Gen Z adults are increasingly shifting alcohol consumption to earlier, daytime occasions, known as the 'daycap trend.' This presents a significant new opportunity for on-premise venues and beverage brands.
Beyond the Bowl: Why the 'Boy Kibble' Trend Is Starving Us of Joy
The 'boy kibble' trend, while a seemingly practical solution for high-protein goals, strips food of its cultural and sensory joy, pointing to a larger issue of how modern wellness culture can disconnect us from the very act of cooking and eating.
Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend
Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.