Flavor and Wellness

Beverage Industry

2 articles

Eagle Park Brewing and SoulBoxer Cocktail Co. logos merging, symbolizing their acquisition and strategic expansion into ready-to-drink cocktails and new beverage categories.
Drinks

Eagle Park Brewing Acquires SoulBoxer Cocktail Co.

Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., uniting two Milwaukee beverage companies and marking a strategic expansion into the booming ready-to-drink cocktail sector. This move positions Eagle Park for diversification into new product innovations, including non-alcoholic and THC-infused offerings.

Daniel Moretti·March 30, 2026
A visually appealing, brightly colored mocktail garnished with fresh fruit and herbs, sitting on a polished bar top in a trendy, softly lit cafe, symbolizing the rise of non-alcoholic beverages.
Drinks

Mocktails and Non-Alcoholic Drinks Rise as Consumer Health Focus Grows

The rising popularity of mocktails and non-alcoholic drinks is reshaping menus and product offerings, reflecting a global consumer shift toward health and wellness. This trend is prompting significant changes across the beverage industry.

Daniel Moretti·March 30, 2026