Beverage Industry

9 articles

Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.
Drinks

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti·May 8, 2026
A bustling marketplace showcasing ethically sourced food and beverage products with clear sustainability labels, emphasizing consumer choice and responsible production.
Brands

What Are Ethical Sourcing Principles in Food & Beverage?

73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact, according to Meegle .

Daniel Moretti·May 8, 2026
A mixologist artfully tops a cocktail with a fluffy strawberry cucumber cold foam, showcasing the new trend in drink presentation.
Drinks

Cold foam toppings trend transforms cocktail flavors and textures

A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Daniel Moretti·May 7, 2026
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.
Drinks

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti·May 4, 2026
Assortment of sustainable beverage bottles and cans surrounded by natural elements, representing eco-friendly brands and consumer choice.
Brands

Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement

Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).

Daniel Moretti·May 4, 2026
Diverse group of people celebrating with innovative non-alcoholic beverages in a modern, vibrant bar setting, showcasing the future of the non-alc drink market.
Brands

How Brand Strategies for Innovation in Non-Alc Beverages Work

Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .

Daniel Moretti·May 2, 2026
A diverse group of consumers enthusiastically exploring a wide selection of functional beverages at a market, showcasing the growing demand for health-focused drinks.
Trends

Functional Beverages Market Surges Amid Shifting Consumer Tastes

U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig

Lauren Fisk·April 30, 2026
MEDASE Cocktails bottles displayed prominently, symbolizing the brand's expansion and investment in the zero-proof and hemp-infused drinks market.
Brands

MEDASE Cocktails Secures Investment for Drinks Market Expansion

MEDASE Cocktails, a rising name in zero-proof and hemp-infused drinks, just slashed the price of its four-pack by 28% to $19.

Daniel Moretti·April 29, 2026
A diverse group of friends happily toasting with colorful, sophisticated non-alcoholic drinks in a stylish, modern bar setting, highlighting inclusive social gatherings.
Drinks

Non-Alcoholic Drinks Are Booming, Reshaping Social Drinking

The Wine Group, an alcohol industry giant, just acquired St.

Daniel Moretti·April 29, 2026