Beverage Industry
9 articles

Diageo Launches 100ml Canned Cocktails in US Market
Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

What Are Ethical Sourcing Principles in Food & Beverage?
73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact, according to Meegle .

Cold foam toppings trend transforms cocktail flavors and textures
A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market
Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement
Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).

How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .

Functional Beverages Market Surges Amid Shifting Consumer Tastes
U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig

MEDASE Cocktails Secures Investment for Drinks Market Expansion
MEDASE Cocktails, a rising name in zero-proof and hemp-infused drinks, just slashed the price of its four-pack by 28% to $19.

Non-Alcoholic Drinks Are Booming, Reshaping Social Drinking
The Wine Group, an alcohol industry giant, just acquired St.