Beverage Industry

30 articles

A stylish display of various ready-to-drink cocktails and spritzers, showcasing the growing trend in convenient alcoholic beverages.
Drinks

The Expanding World of Ready-to-Drink Cocktails and Spritzers

In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.

Daniel Moretti·June 25, 2026
Three new Sazerac canned cocktails: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade, displayed on a bar.
Drinks

Sazerac Launches Three New Canned Cocktails for RTD Market

Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre

Daniel Moretti·June 24, 2026
Rafael Oliveira, the newly appointed first outsider CEO of Heineken, stands confidently outside the company's headquarters, symbolizing a new era of leadership.
Food

Heineken Appoints Rafael Oliveira as New CEO

Heineken broke a century-old tradition by appointing Rafael Oliveira from JDE Peet's as its first-ever outsider CEO in 2026.

Isabella Cortez·June 24, 2026
A bottle of Hennessy ready-to-drink cognac cocktail sits on a bar, ready to be served, embodying luxury and convenience.
Drinks

Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle

Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.

Daniel Moretti·June 20, 2026
A diverse group of friends laughing and toasting with beautifully crafted nonalcoholic cocktails at a stylish bar.
Brands

Nonalcoholic cocktails expand into sober-curious market

The U.S. no-alcohol market is projected to grow at an 18% volume compound annual rate through 2028, potentially reaching close to $5 billion by the end of the decade, according to learnbrands . Once a

Daniel Moretti·June 16, 2026
Young adults enjoying Molson Coors' Keystone Ice and new Keystone Apple flavored beer in a relaxed social setting.
Food

Molson Coors bets on cheap beer to win younger drinkers

Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.

Isabella Cortez·June 12, 2026
A mixologist in a chic hotel bar crafts an elaborate mocktail, showcasing the rise of premium non-alcoholic options for discerning patrons.
Drinks

Hotel bars embrace high-end mocktail trends, boosting sober-curious consumers

The global mocktails market, valued at USD 8.

Daniel Moretti·June 9, 2026
Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.
Drinks

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti·June 7, 2026
A beautifully crafted zero-proof cocktail on a bar, with friends socializing in the background, highlighting mindful consumption trends.
Drinks

Zero Proof Craft Cocktails Lead Mindful Consumption Trends

Online sales of low and no-alcohol beverages surged an astonishing 315%, significantly dwarfing the 26% increase observed in traditional alcoholic options.

Daniel Moretti·June 4, 2026
A stylish display of non-alcoholic cocktails and canned beverages, representing the growing trends in the 2026 drink market.
Trends

Non-alcoholic drinks and canned cocktails grow in 2026 market trends

Offline Cocktails' owner, Refreshments Manufacturers of Iowa, is building a new 10,000 square-foot manufacturing facility in Adel, Iowa.

Daniel Moretti·May 29, 2026
Engineers in a modern food processing plant reviewing data on a holographic display, representing the industry's focus on modernization and efficiency.
Food

Food and beverage makers rethink investments amid modernization trends

In May 2025, manufacturing investments in the food and beverage sector hit a new low with just 48 projects announced, marking a profound shift in how the industry builds for the future.

Isabella Cortez·May 26, 2026
Mezo Mezcal RTD cocktails displayed prominently on a shelf in a Southern California Whole Foods Market, ready for consumer purchase in 2026.
Brands

Mezo Mezcal RTD Cocktails to Launch in 2026 at SoCal Whole Foods

Premium mezcal cocktails, once a niche bar offering, are set to be stocked in 2026 in 38 Whole Foods Market locations across Southern California.

Daniel Moretti·May 15, 2026
Friends toasting with colorful non-alcoholic ready-to-drink cocktails from Ritual Zero Proof at a sunny outdoor gathering.
Drinks

Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails

The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .

Daniel Moretti·May 12, 2026
Diverse individuals enjoying functional beverages in active settings, showcasing the market's growth driven by targeted wellness and lifestyle integration.
Trends

Functional Beverages Market Booms: Targeted Wellness Drives Growth

The functional beverages market, valued at USD 168.

Lauren Fisk·May 11, 2026
Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.
Drinks

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti·May 8, 2026
A bustling marketplace showcasing ethically sourced food and beverage products with clear sustainability labels, emphasizing consumer choice and responsible production.
Brands

What Are Ethical Sourcing Principles in Food & Beverage?

73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact, according to Meegle .

Daniel Moretti·May 8, 2026
A mixologist artfully tops a cocktail with a fluffy strawberry cucumber cold foam, showcasing the new trend in drink presentation.
Drinks

Cold foam toppings trend transforms cocktail flavors and textures

A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Daniel Moretti·May 7, 2026
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.
Drinks

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti·May 4, 2026
Assortment of sustainable beverage bottles and cans surrounded by natural elements, representing eco-friendly brands and consumer choice.
Brands

Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement

Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).

Daniel Moretti·May 4, 2026
Diverse group of people celebrating with innovative non-alcoholic beverages in a modern, vibrant bar setting, showcasing the future of the non-alc drink market.
Brands

How Brand Strategies for Innovation in Non-Alc Beverages Work

Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .

Daniel Moretti·May 2, 2026
A diverse group of consumers enthusiastically exploring a wide selection of functional beverages at a market, showcasing the growing demand for health-focused drinks.
Trends

Functional Beverages Market Surges Amid Shifting Consumer Tastes

U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig

Lauren Fisk·April 30, 2026
MEDASE Cocktails bottles displayed prominently, symbolizing the brand's expansion and investment in the zero-proof and hemp-infused drinks market.
Brands

MEDASE Cocktails Secures Investment for Drinks Market Expansion

MEDASE Cocktails, a rising name in zero-proof and hemp-infused drinks, just slashed the price of its four-pack by 28% to $19.

Daniel Moretti·April 29, 2026
A diverse group of friends happily toasting with colorful, sophisticated non-alcoholic drinks in a stylish, modern bar setting, highlighting inclusive social gatherings.
Drinks

Non-Alcoholic Drinks Are Booming, Reshaping Social Drinking

The Wine Group, an alcohol industry giant, just acquired St.

Daniel Moretti·April 29, 2026
A sophisticated bar scene showcasing premium RTD cocktails, with stylish patrons enjoying drinks in a lively, upscale atmosphere.
Drinks

RTD cocktail market expands, driven by premiumization trends

Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).

Daniel Moretti·April 22, 2026
A diverse and abundant selection of functional beverages on a brightly lit grocery store shelf, showcasing the vastness of the market.
Trends

Functional Beverage Market Soars Amidst Strong Consumer Demand

Last year alone, U.S. sales of prebiotic and probiotic drinks more than tripled, contributing to a category so vast that NielsenIQ counted 53,000 unique products in the functional beverage market. Thi

Daniel Moretti·April 21, 2026
Business leaders shaking hands over a table with Finnish Long Drink bottles and Mark Anthony Group branding, symbolizing a major beverage industry acquisition.
Drinks

Mark Anthony Group Acquires Finnish Long Drink Amid Market Growth

The Finnish Long Drink, which sold 2.

Daniel Moretti·April 20, 2026
A close-up of a colorful, expertly garnished mini cocktail on a bar counter, with a sophisticated, softly lit bar environment in the background.
Trends

Why Snacktails Are Gaining Popularity on Bar Menus

Nearly half of all consumers, 42%, are 'very likely or likely' to try a mini cocktail on their next bar visit, indicating a significant change in drinking habits, according to NIQ .

Lauren Fisk·April 19, 2026
Mark Anthony Group's Finnish Long Drink and White Claw products being loaded onto trucks in a large beverage distribution warehouse.
Drinks

Mark Anthony Group Buys Finnish Long Drink, Boosting RTD Market

The ready-to-drink (RTD) cocktails market is projected to nearly triple from USD 3.

Daniel Moretti·April 18, 2026
A glass of tap water being filled, highlighting its superior environmental sustainability compared to bottled beverages.
Brands

What is Beverage Sustainability and Why Does Tap Water Matter?

A higher beverage sustainability score is obtained when consumers choose tap water, a finding that surpasses the environmental benefit of reducing consumption of even 'natural and packed fruit juice'

Daniel Moretti·April 17, 2026
A hand reaching for a recycling symbol amidst a vast landfill, symbolizing the beverage industry's packaging waste challenge.
Brands

How Packaging Taxes Affect the Beverage Industry

Only about 2% of plastic packaging is currently recycled globally, revealing the immense gap between sustainability goals and current reality in the beverage industry.

Daniel Moretti·April 17, 2026