Market Analysis

9 articles

A diverse group of friends enjoying colorful canned cocktails at a modern bar, showcasing the popularity of new beverage brands.
Drinks

Canned cocktail sales trends show new brands outselling established players

In 2025, Surfside, a spirits-based hard tea and lemonade brand, more than doubled its sales volume with a staggering 126.

Daniel Moretti·June 30, 2026
A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.
Drinks

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti·May 27, 2026
A luxurious oceanfront wellness retreat with modern architecture, serene ocean views, and lush landscaping at sunset.
Trends

Oceanfront Wellness Retreats Market Analysis 2026: Boom or Bust?

A week-long luxury oceanfront wellness retreat can cost upwards of $15,000, creating sanctuaries for the ultra-wealthy.

Lauren Fisk·May 20, 2026
A close-up of a pre-mixed spirit-based cocktail in a stylish glass, with a blurred bar background, highlighting the leading trend in the US alcoholic drinks market.
Drinks

US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.

In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.

Daniel Moretti·May 18, 2026
Why 45% of Americans Now Prefer Specialty Coffee: A Look at Artisan Bean’s Rise
DrinksSponsored

Why 45% of Americans Now Prefer Specialty Coffee: A Look at Artisan Bean’s Rise

A significant shift in American coffee consumption shows 45% now prefer specialty coffee over traditional options, driven by a demand for higher quality and freshness. Micro-roasters like Artisan Bean address this by focusing on superior sourcing, roasting methods, and a 'roasted to order' model.

Chloe Bennett·May 11, 2026
An elderly Japanese individual savoring a specially formulated, delicious dessert designed for oral clinical nutrition.
Nutrition

Japan oral clinical nutrition desserts market analysis shows strong growth

With over 28% of its population aged 65 or older, Japan leads a multi-billion dollar market for specialized nutritional desserts.

Ryan Patel·May 3, 2026
A diverse group of consumers sampling innovative, health-focused beverages in a modern, data-driven research lab, symbolizing evolving tastes and market trends.
Drinks

Top 5 Beverage Marketing Trends from Recent Industry Reports

Explore the top 5 beverage marketing trends from recent industry reports, breaking down key shifts in consumer behavior and product innovation. This guide is essential for brand managers and marketers navigating evolving consumer tastes.

Daniel Moretti·April 5, 2026
A person's hand reaching for a colorful can of adaptogenic beverage in a brightly lit, modern grocery store aisle, symbolizing the growing consumer trend towards functional wellness drinks.
Trends

Beyond the Buzz: Analyzing Adaptogenic Beverages Market Growth and Consumer Trends

Discover the data behind the explosive growth of adaptogenic beverages. We analyze the market projections, consumer trends, and key drivers pushing these functional drinks into the mainstream.

Lauren Fisk·April 4, 2026
A brightly lit supermarket aisle featuring diverse functional beverages like kombucha and adaptogenic waters, reflecting modern health and wellness trends.
Trends

Beyond Hydration: Decoding the Functional Beverage Market Growth Drivers

The global thirst for wellness is reshaping our drink choices. An analysis of the functional beverage market growth drivers reveals a multi-billion dollar shift towards drinks that do more than just hydrate.

Isabella Cortez·April 1, 2026