Rtd
9 articles
US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.
In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.
Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market
Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .
Campari Group Launches Aperol Spritz TO GO for Ready-to-Drink Trends
Forty percent of 18-29-year-olds in the UK plan to drink more ready-to-drink cocktails this year, signaling a massive shift towards convenience.
Healthier mocktails lead beverage market growth as wellness rises
In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.
Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market
Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.
St. Louis-Based Vodkade Launches Sugar-Free Vodka Cocktails
St. Louis-based Vodkade has launched a new line of sugar-free, sports drink-inspired vodka cocktails, entering the expanding ready-to-drink market. These innovative beverages are formulated with electrolytes and contain no sugar or carbohydrates, appealing to health-conscious consumers.
Moët Hennessy Enters RTD Market With New Chandon Spritz Line
Moët Hennessy has launched its Chandon Spritz line, a trio of wine-based premixes, marking its entry into the ready-to-drink market. This move introduces a premium, convenient option from a globally recognized luxury brand.
US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics
New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.
Beyond the Can: Analyzing the Expanding Ready-to-Drink Beverage Market
The ready-to-drink (RTD) beverage market is undergoing a significant expansion, diversifying far beyond its origins to encompass a vast array of both alcoholic and non-alcoholic options.