Non Alcoholic
5 articles
Drinks
Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails
The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .
Daniel Moretti·May 12, 2026
Drinks
Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails
Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.
Daniel Moretti·May 12, 2026
Trends
Innovation Fuels Global Cocktail Trends Beyond Classics in 2026
Non-alcoholic spirits and wine now rank as the seventh most-used ingredient type across menus, eclipsing both tequila and Cognac.
Daniel Moretti·May 7, 2026
Drinks
Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles
Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.
Daniel Moretti·May 6, 2026
Brands
10 Barrel Brewing Launches Two New Ready-to-Drink Cocktail Lines
On May 4, 2026, 10 Barrel Brewing launched a non-alcoholic RTD cocktail infused with Lion's Mane and caffeine.
Daniel Moretti·May 5, 2026