Sober Curious

2 articles

Friends toasting with colorful non-alcoholic ready-to-drink cocktails from Ritual Zero Proof at a sunny outdoor gathering.

Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails

The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .

Daniel Moretti·May 12, 2026

A diverse group of friends laughing and toasting with beautifully crafted non-alcoholic cocktails in a stylish, modern setting.

Drinks

Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles

Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.

Daniel Moretti·May 6, 2026