Flavor and Wellness

Alcohol Alternatives

1 article

A diverse group of young adults laughing and enjoying various flavors of kombucha in a bright, contemporary cafe setting, symbolizing a shift in social drinking habits.

Gen Z's kombucha craze reshapes beverage industry trends

Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Daniel Moretti·July 5, 2026