Alcohol Trends

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A diverse group of Gen Z friends laughing and clinking glasses with various beverages, some alcoholic, some not, on a sunlit rooftop patio during the late afternoon, embodying the 'daycapping' trend.

Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend

Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.

Lauren Fisk·April 6, 2026