Campfire Food

1 article

Family enjoying s'mores around a campfire at dusk, highlighting the popularity of Hershey's chocolate for this classic treat.

Hershey's S'mores Sales Soar Amidst Surging Consumer Demand

In 2025, consumers spent nearly $250 million on Hershey's branded chocolate specifically for s'mores, marking a 9% increase from the previous year, according to IndexBox and fooddive .

Isabella Cortez·June 4, 2026