Consumer Shift

1 article

A diverse group of young adults enjoying modern RTD cocktails and sophisticated non-alcoholic drinks in a trendy, well-lit bar, symbolizing the significant shift in US beverage consumption habits.

US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics

New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.

Daniel Moretti·April 8, 2026