Flavor and Wellness

Impossible Foods

1 article

Celebrities enthusiastically sampling a variety of colorful and fresh plant-based foods at a lively farmer's market, showcasing the growing trend.

Celebrities Drive Surge in Plant-Based Eating Habits

In 2019, Serena Williams' investment and public endorsement of Impossible Foods led to a 40% sales surge within weeks.

Chloe Bennett·April 20, 2026