Flavor and Wellness

Market Consolidation

1 article

A symbolic representation of Heartland Food Products Group's acquisition of Whole Earth Brands, showcasing Splenda's dominance in the low-calorie sweetener market.

Splenda owner Heartland buys Whole Earth Brands Americas

The makers of Splenda now control Equal, Whole Earth, Swerve, and Chuker, solidifying their dominance over the low-calorie sweetener aisle.

Ryan Patel·May 28, 2026