Flavor and Wellness

Market Disruption

1 article

Gen Z consumers choosing healthy beverages in a modern city, reflecting the impact of GLP-1s on the beverage market.

GLP-1 Adoption & Gen Z Preferences Shift Beverage Market

In Q4 2023, a major beverage company reported a 5% dip in soda sales across regions with high GLP-1 adoption, according to Coca-Cola Earnings Call.

Isabella Cortez·July 21, 2026