Flavor and Wellness

Molson Coors

3 articles

Young adults enjoying Molson Coors' Keystone Ice and new Keystone Apple flavored beer in a relaxed social setting.
Food

Molson Coors bets on cheap beer to win younger drinkers

Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.

Isabella Cortez·June 12, 2026
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.
Drinks

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti·May 4, 2026
Molson Coors and Monaco Cocktails branding side-by-side, symbolizing the strategic acquisition of Atomic Brands, expanding the ready-to-drink beverage portfolio.
Brands

Molson Coors Acquires Atomic Brands, Expanding RTD Cocktail Portfolio

Molson Coors Beverage Company has completed its acquisition of Atomic Brands Inc., a strategic move that immediately elevates the brewing giant into a top-five supplier in the booming ready-to-drink cocktail category.

Daniel Moretti·April 3, 2026