Flavor and Wellness

Non Alcoholic Beer

2 articles

Diverse group of young adults socializing and enjoying Modelo beer in a lively urban environment at dusk, showcasing the brand's appeal to a younger demographic.
Food

Modelo's New Strategy Aims to Capture Younger Beer Drinkers

In January, Modelo launched a nonalcoholic chelada, only to follow it months later with high-alcohol varieties exceeding 8% ABV, a bold strategic move.

Isabella Cortez·June 24, 2026
Gen Z consumers are driving a 22% surge in non-alcoholic beer sales while also showing an increase in alcohol consumption, highlighting a complex relationship with drinking.
Trends

Non-alcoholic beer sales surge 22% amid Gen Z's conflicted drinking

Non-alcoholic beer purchases surged by 22% from December 2023 to November 2024 compared to the same period a year earlier, yet the proportion of legal-aged Gen Zers consuming alcohol also increased by

Daniel Moretti·April 20, 2026