Premiumization
4 articles
Drinks
Summer Canned Cocktail Trends Spark Premiumization and Novelty
Searches for 'soft-serve margarita' on Yelp surged by an astonishing 39,667% year-over-year, according to The Food Institute .
Daniel Moretti·July 14, 2026
Brands
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
Daniel Moretti·June 26, 2026
Trends
Why Koreans Are Choosing Premium Whiskey Over Heavy Drinking
South Korea's whiskey imports surged by 53% in 2022, hitting a record $260 million, according to the Korea Customs Service .
Daniel Moretti·April 30, 2026
Drinks
RTD cocktail market expands, driven by premiumization trends
Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).
Daniel Moretti·April 22, 2026