Protein Drinks

3 articles

A chaotic scene of toppling protein drink bottles and tubs, symbolizing supply chain issues and rising prices.

Protein Drink Prices Soar Amid Supply Issues

A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many health-conscious shoppers, jumped from about $40 to $54.

Daniel Moretti·June 8, 2026

A visually appealing bottle of a wellness beverage, highlighting its protein and fiber content, set against a backdrop of a health-focused retail environment.

Trends

Protein and Fiber Powering a Wellness Beverage Revolution

Global sales of functional beverages fortified with protein or fiber surged by 18% in 2023, reaching $45 billion, according to Euromonitor .

Isabella Cortez·April 22, 2026

Consumers in a modern grocery aisle carefully selecting functional beverages, with holographic data overlays illustrating the growing demand for protein and fiber-fortified drinks.

Brands

Beyond the Buzz: Data Reveals the New Consumer Playbook for Functional Beverages

The functional beverage market is undergoing a seismic shift. Discover the data behind the consumer demand for protein, fiber, and targeted health benefits in every sip.

Daniel Moretti·April 5, 2026