Wellness Market

2 articles

Diverse individuals selecting fresh produce and health supplements in a vibrant market, symbolizing the boom in the longevity and healthspan food sector.

Longevity Food Market Booms, Shifting Focus from Lifespan to Healthspan

More than one in eight Americans have tried or are currently using a GLP-1 medication, fundamentally reshaping how consumers approach diet and health supplements.

Lauren Fisk·April 25, 2026

Consumers in a modern grocery aisle carefully selecting functional beverages, with holographic data overlays illustrating the growing demand for protein and fiber-fortified drinks.

Brands

Beyond the Buzz: Data Reveals the New Consumer Playbook for Functional Beverages

The functional beverage market is undergoing a seismic shift. Discover the data behind the consumer demand for protein, fiber, and targeted health benefits in every sip.

Daniel Moretti·April 5, 2026