Flavor and Wellness

Alcohol Market

3 articles

A diverse group of people happily toasting with various colorful ready-to-drink cocktails, symbolizing the growing popularity of RTDs over traditional spirits.
Drinks

Ready-to-drink cocktails now exceed vodka market value

Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Daniel Moretti·June 6, 2026
A diverse group of young adults laughing and enjoying colorful BuzzBallz cocktails at a lively outdoor social event, highlighting the brand's appeal to Gen Z.
Drinks

BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market

In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.

Daniel Moretti·April 11, 2026
Elegant people on a sunny terrace enjoying Chandon Spritz, showcasing the luxury ready-to-drink wine-based premix from Moët Hennessy in a sophisticated setting.
Drinks

Moët Hennessy Enters RTD Market With New Chandon Spritz Line

Moët Hennessy has launched its Chandon Spritz line, a trio of wine-based premixes, marking its entry into the ready-to-drink market. This move introduces a premium, convenient option from a globally recognized luxury brand.

Daniel Moretti·April 9, 2026