Flavor and Wellness

Brand Loyalty

4 articles

Diverse shoppers at a sunny farmer's market examining fresh produce, with a food brand stall highlighting ethical and sustainable sourcing.
Brands

Ethical Sourcing: The Inevitable Future for Food Brands

The US upcycled food market surged to $109.3 million last year, demonstrating a robust 30.3% increase from the previous year.

Daniel Moretti·July 3, 2026
Diverse hands examining fresh food products in a market, with digital supply chain data visualized, representing ethical sourcing and transparency.
Brands

What are ethical sourcing and transparent supply chains in food?

Consumers will pay almost 10 percent more for sustainably produced products, a figure reshaping market expectations for food and beverage brands in 2026, according to Business .

Daniel Moretti·June 18, 2026
Shoppers intently reading product labels in a grocery store, seeking detailed information about their food and beverages.
Brands

What is the consumer demand for food and beverage transparency?

Two-thirds of shoppers are now willing to switch brands solely for more detailed product information, extending far beyond basic nutrition facts.

Daniel Moretti·May 20, 2026
A visual representation of ethical sourcing, showing farmers, producers, and consumers connected by a transparent supply chain, emphasizing trust, sustainability, and responsible practices in the food and beverage industry.
Brands

What Is Ethical Sourcing and How Does It Build Consumer Trust?

Ethical sourcing is becoming a core business strategy in the food and beverage industry, as consumers increasingly demand transparency and proof of social and environmental responsibility. This practice builds long-term trust and loyalty by aligning brands with consumer values.

Daniel Moretti·April 8, 2026