Consumer Preferences
6 articles
Zero-proof beverages and non-alcoholic cocktails market trends grow
The non-alcoholic beverage market, often dismissed as a passing trend, was already an $818.
Classic Cocktails Surge, Signaling Future Beverage Trends
In 2023, sales of Negronis and Old Fashioneds collectively surged by 25% across premium bars in major US cities, outpacing growth for all other cocktail categories combined, according to NielsenIQ .
Functional Beverages Market to Reach $437B by 2034
PepsiCo recently acquired the prebiotic soda brand Poppi for approximately $2 billion.
Spirits RTDs Outsell Malt Seltzers Amidst Billion-Dollar Boom
Spirits-based ready-to-drink beverages have surged by 32.
Consumers Embrace Swicy Food Trend's Sweet and Spicy Flavor Profiles
Yelp searches for 'butter soft serve' surged by 210% year over year, signaling a dramatic shift in consumer preference towards complex, 'swicy' flavor profiles.
Why Bartenders Are Thinking Like Chefs: The Culinary Cocktail Trend's Evolution
Bartenders are thinking like chefs as the culinary cocktail trend evolves. Discover how new technology, sustainability, and changing consumer preferences are blurring the lines between kitchen and bar.