Cpg

3 articles

Split image showing a CPG advertising campaign focused on value contrasted with a skeptical consumer, highlighting the risk of a trust deficit.

CPG brands boost ad reach, but risk trust deficit

Nearly half of global consumers are now 'value seekers,' forcing CPG brands to fundamentally rethink their strategies for growth and loyalty.

Daniel Moretti·June 15, 2026

Popeyes Cajun Cheddar biscuit mix and Tom Holland's Bero shandies displayed side-by-side, representing the trend of at-home consumption.

Drinks

Popeyes launches biscuit mixes as Tom Holland's Bero eyes non-alc

A 12-pack of Tom Holland's Bero shandies will hit Target shelves in June 2026, just as Popeyes' Cajun Cheddar biscuit mix becomes available nationwide at Walmart.

Daniel Moretti·June 6, 2026

Robotic arms and AI interface operating within a modern, automated distribution center for Mondelēz.

Food

Mondelēz uses AI to cut distribution center costs

Mondelēz International, maker of Oreos and Cadbury, is deploying AI and automation in up to five distribution centers as part of a $1.

Isabella Cortez·May 28, 2026