Flavor and Wellness

Fan Experience

2 articles

A fan at a major event looks dismayed at a cocktail priced at $25, highlighting the impact of high drink costs on the fan experience.

Cocktail prices at major events hit $25, impacting fan experience

At the 2025 Super Bowl, a single specialty drink sold for an astonishing $59, a stark illustration of extreme price hikes now common at major events.

Daniel Moretti·May 3, 2026

Spectators at the Masters golf tournament enjoying affordable food and drinks amidst the beautiful scenery of Augusta National.

Masters Fans Enjoy Low Food Prices Defying Industry Trends

Egg salad and pimento cheese sandwiches at the Masters have cost $1.

Isabella Cortez·April 12, 2026