Flavor and Wellness

Market Expansion

4 articles

A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.
Drinks

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti·May 4, 2026
MEDASE Cocktails bottles displayed prominently, symbolizing the brand's expansion and investment in the zero-proof and hemp-infused drinks market.
Brands

MEDASE Cocktails Secures Investment for Drinks Market Expansion

MEDASE Cocktails, a rising name in zero-proof and hemp-infused drinks, just slashed the price of its four-pack by 28% to $19.

Daniel Moretti·April 29, 2026
A diverse selection of colorful ready-to-drink cocktails arranged attractively on a bar, showcasing new flavors and market expansion.
Drinks

Ready-to-drink cocktail market sees major expansion with new flavors

The Finnish Long Drink, a single ready-to-drink brand, more than tripled its sales since 2022, reaching 3.

Daniel Moretti·April 14, 2026
Molson Coors and Monaco Cocktails branding side-by-side, symbolizing the strategic acquisition of Atomic Brands, expanding the ready-to-drink beverage portfolio.
Brands

Molson Coors Acquires Atomic Brands, Expanding RTD Cocktail Portfolio

Molson Coors Beverage Company has completed its acquisition of Atomic Brands Inc., a strategic move that immediately elevates the brewing giant into a top-five supplier in the booming ready-to-drink cocktail category.

Daniel Moretti·April 3, 2026