Flavor and Wellness

Market Value

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A diverse group of people happily toasting with various colorful ready-to-drink cocktails, symbolizing the growing popularity of RTDs over traditional spirits.
Drinks

Ready-to-drink cocktails now exceed vodka market value

Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Daniel Moretti·June 6, 2026