Flavor and Wellness

Moderation

3 articles

Young adults socializing and enjoying non-alcoholic drinks and RTDs at a modern gathering, showcasing a shift in alcohol consumption habits.
Drinks

Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs

The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .

Daniel Moretti·May 2, 2026
A stylish London bar scene with people enjoying sophisticated, colorful drinks, emphasizing moderation and culinary flavors in nightlife.
Drinks

Bar Culture's 2026 Evolution: Moderation and Culinary Drinks Are In.

London's nightclub industry, once synonymous with booming alcohol sales, is now experiencing a significant decline in drink purchases, forcing establishments to re-evaluate their entire business...

Daniel Moretti·April 14, 2026
Young adults in a UK pub selecting low- and no-alcohol drinks, reflecting a growing trend in moderation and mindful consumption.
Drinks

Club Soda Surveys UK Low-ABV Market for Policymaking

Nearly half of young people in the UK now choose low- and no-alcohol drinks to moderate their consumption, a sharp increase from just 28% in 2018, according to Harpers Wine & Spirit .

Daniel Moretti·April 13, 2026