New Product Launch
13 articles
Dolly Parton launches new coffee brand, 'Cup of Ambition'
Dolly Parton, 78, officially launched her new 'Cup of Ambition' coffee brand on October 26, 2023, according to a Company Announcement .
Sazerac Launches Three New Canned Cocktails for RTD Market
Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre
Tom Brady Launches Organic Coconut Water Line Exclusively With Gopuff
Tom Brady, the legendary quarterback known for his strict health regimen, has just launched an organic coconut water line, Good Nut, available exclusively through the rapid delivery service Gopuff, ac
Bodyarmor launches first sparkling sports drink, Bodyarmor Fit
Bodyarmor, a name synonymous with traditional sports hydration, has unveiled Bodyarmor Fit.
E-40 Launches New Espresso Martini RTD Cocktail
Rapper E-40 has launched a Sluricane Espresso Martini, a ready-to-drink (RTD) cocktail with a potent 20% ABV, priced at $19.
Kraft Heinz launches Jell-O Simply line with less sugar, real fruit juice
Jell-O, long synonymous with vibrant, artificial colors, now launches a new line: 25% less sugar, real fruit juice.
Bazooka Brands launches Go Wandr, tapping global candy trends
Bazooka Brands, known for its classic bubble gum, is launching a new candy brand, Go Wandr.
Mezo Mezcal RTD Cocktails to Launch in 2026 at SoCal Whole Foods
Premium mezcal cocktails, once a niche bar offering, are set to be stocked in 2026 in 38 Whole Foods Market locations across Southern California.
Mission Craft Cocktails Launches Tamarind Margarita for RTD Market
Mission Craft Cocktails, a company that has already funded 1,259,222 meals, just launched a new Tamarind Margarita, blending sweet, spicy, and tangy notes with a commitment to feed 2 million by year-e
Diageo Launches 100ml Canned Cocktails in US Market
Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move
On The Rocks Launches Passion Fruit and Watermelon Margarita RTDs
The global ready-to-drink cocktail market, valued at $3.
Wigle Whiskey Launches New Ready-to-Drink Cocktails Line
Pittsburgh's Wigle Whiskey has launched a new line of five ready-to-drink canned cocktails, marking its entry into the convenient beverage market. These new bourbon- and vodka-based options are now available across Pennsylvania.
Vodkade Launches New Sugar-Free Alcoholic Beverages With 90 Calories
Vodkade introduces a new line of sugar-free, 90-calorie ready-to-drink alcoholic beverages, targeting health-conscious consumers. Learn about the four new non-carbonated, fruit-flavored options now available nationwide.