Nielseniq

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A sophisticated bar scene where bartenders expertly prepare classic cocktails like Negronis and Old Fashioneds, reflecting a growing consumer preference for heritage drinks.

Classic Cocktails Surge, Signaling Future Beverage Trends

In 2023, sales of Negronis and Old Fashioneds collectively surged by 25% across premium bars in major US cities, outpacing growth for all other cocktail categories combined, according to NielsenIQ .

Daniel Moretti·September 7, 2026