Flavor and Wellness

On Premise

2 articles

Diverse Gen Z adults enjoying craft cocktails on a sunny outdoor patio, illustrating the 'daycap' trend and new on-premise drinking opportunities for bars and restaurants.
Drinks

Gen Z Daycap Trend Creates New On-Premise Cocktail Opportunity

Recent data shows Gen Z adults are increasingly shifting alcohol consumption to earlier, daytime occasions, known as the 'daycap trend.' This presents a significant new opportunity for on-premise venues and beverage brands.

Daniel Moretti·April 10, 2026
A busy, upscale bar scene with bartenders serving pre-mixed cocktails to happy customers, illustrating the surge in ready-to-drink beverage sales and their impact on the on-premise market.
Drinks

Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market

Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.

Daniel Moretti·April 9, 2026