Flavor and Wellness

Traditional Medicine

2 articles

A traditional Hilot massage being performed in a tranquil Philippine wellness setting, highlighting cultural healing practices and natural beauty.
Wellness

Philippines Embraces Hilot for Wellness Tourism

The Philippines' wellness market surged to $47.

Chloe Bennett·May 6, 2026
A tranquil Thai spa scene where a therapist provides a traditional massage, emphasizing rejuvenation and ancient healing practices.
Wellness

Thailand's wellness strategy: ancient therapies for rejuvenation

Thailand's wellness tourism market saw a staggering 36.4% annual growth between 2023 and 2024, propelling its market value to $42.7 billion, according to the Global Wellness Institute.

Chloe Bennett·April 20, 2026