Flavor and Wellness

Veganism

2 articles

A diverse array of plant-based protein products displayed attractively in a modern market setting, showcasing consumer demand.
Trends

Plant-Based Protein Market Projected for Strong Growth

In America, the number of vegans surged by 500% from nearly four million in 2014 to 19.

Lauren Fisk·September 3, 2026
Celebrities enthusiastically sampling a variety of colorful and fresh plant-based foods at a lively farmer's market, showcasing the growing trend.
Healthy Living

Celebrities Drive Surge in Plant-Based Eating Habits

In 2019, Serena Williams' investment and public endorsement of Impossible Foods led to a 40% sales surge within weeks.

Chloe Bennett·April 20, 2026