Beverage Market

12 articles

Diverse group of friends toasting with colorful canned RTD cocktails on a rooftop at sunset, with a city skyline in the background.
Brands

Top 5 Innovative RTD Cocktail Brands for 2026

The global ready-to-drink (RTD) cocktail market, valued at USD 1.

Daniel Moretti·June 18, 2026
A cluttered bar counter with ready-to-drink cocktails, symbolizing the fragmented regulatory landscape and potential public health concerns.
Drinks

Fragmented 2026 cocktail rules could harm public health

The ready-to-drink cocktail market is projected to swell to USD 60.

Daniel Moretti·June 7, 2026
Diverse group of Canadian friends happily sharing and enjoying a variety of colorful ready-to-drink cocktails on a sunny outdoor patio.
Drinks

Canadian consumers embrace ready-to-drink cocktails, driving market growth

Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .

Daniel Moretti·June 5, 2026
Sommer Ray's 'Tempted' Dirty Shirley cocktail cans displayed prominently on a store shelf, highlighting their rapid sell-out success.
Brands

Sommer Ray Drops 'Tempted' Dirty Shirley Cocktail on GoPuff

In just three hours, 130 cans of Sommer Ray's new 'Tempted' Dirty Shirley cocktail sold out at a Boston venue, signaling a powerful new force in the beverage market, according to BoozeBusiness .

Daniel Moretti·May 7, 2026
Split image: a refreshing non-alcoholic RTD cocktail with Lion's Mane and caffeine next to a premium high-ABV alcoholic RTD cocktail, illustrating market divergence.
Brands

10 Barrel Brewing Launches Two New Ready-to-Drink Cocktail Lines

On May 4, 2026, 10 Barrel Brewing launched a non-alcoholic RTD cocktail infused with Lion's Mane and caffeine.

Daniel Moretti·May 5, 2026
A diverse group of young adults laughing and toasting with low-calorie, ready-to-drink cocktails in a stylish urban setting.
Drinks

Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market

Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.

Daniel Moretti·April 28, 2026
A visually appealing bottle of a wellness beverage, highlighting its protein and fiber content, set against a backdrop of a health-focused retail environment.
Trends

Protein and Fiber Powering a Wellness Beverage Revolution

Global sales of functional beverages fortified with protein or fiber surged by 18% in 2023, reaching $45 billion, according to Euromonitor .

Isabella Cortez·April 22, 2026
A stylish bar setting showcasing a variety of premium ready-to-drink canned cocktails, with people enjoying the lively atmosphere.
Drinks

Ready-to-drink cocktails and mixology trends reshape beverage market

Juice Runners, the ready-to-drink (RTD) brand from hip-hop duo Run The Jewels, just secured US$2 million in seed funding, according to The Spirits Business .

Daniel Moretti·April 21, 2026
Gen Z consumers are driving a 22% surge in non-alcoholic beer sales while also showing an increase in alcohol consumption, highlighting a complex relationship with drinking.
Trends

Non-alcoholic beer sales surge 22% amid Gen Z's conflicted drinking

Non-alcoholic beer purchases surged by 22% from December 2023 to November 2024 compared to the same period a year earlier, yet the proportion of legal-aged Gen Zers consuming alcohol also increased by

Daniel Moretti·April 20, 2026
A diverse group of friends enjoying colorful, refreshing mocktails at an outdoor cafe, celebrating the rise of wellness-focused beverages.
Drinks

Healthier mocktails lead beverage market growth as wellness rises

In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.

Daniel Moretti·April 19, 2026
A diverse selection of colorful ready-to-drink cocktails arranged attractively on a bar, showcasing new flavors and market expansion.
Drinks

Ready-to-drink cocktail market sees major expansion with new flavors

The Finnish Long Drink, a single ready-to-drink brand, more than tripled its sales since 2022, reaching 3.

Daniel Moretti·April 14, 2026
A vibrant, futuristic grocery store aisle filled with diverse functional beverages, highlighting consumer focus on health and wellness trends in the beverage market.
Trends

Beyond the Buzz: Unpacking Functional Beverages Market Trends for 2026

The global functional beverages market is valued at over $147 billion, driven by a consumer shift toward drinks with specific health benefits. Unpack the data and trends behind this wellness revolution.

Lauren Fisk·April 8, 2026