Product Launch

3 articles

Split image: a refreshing non-alcoholic RTD cocktail with Lion's Mane and caffeine next to a premium high-ABV alcoholic RTD cocktail, illustrating market divergence.

Brands

10 Barrel Brewing Launches Two New Ready-to-Drink Cocktail Lines

On May 4, 2026, 10 Barrel Brewing launched a non-alcoholic RTD cocktail infused with Lion's Mane and caffeine.

Daniel Moretti·May 5, 2026

A beautifully composed still life showcasing the new Gut Feeling non-alcoholic botanical drink bottle, surrounded by elegant dried herbs and flowers, set against a softly lit, natural background.

Brands

Boisson Introduces Gut Feeling Gut Oggau Non-Alcoholic Drink

Boisson is the exclusive launch partner for Gut Feeling®, a new botanical herbal drink from Austrian natural wine estate Gut Oggau. This partnership introduces a sophisticated non-alcoholic option with a dry, floral, herbal, and lightly bitter flavor profile.

Daniel Moretti·April 6, 2026

Two premium cocktails, a vibrant Pineapple Ginger Beer and a refreshing Mojito, expertly garnished and ready to enjoy, symbolizing Fever-Tree's nationwide expansion.

Brands

Fever-Tree Expands Pineapple Ginger Beer, Mojito Mix Nationwide

Premium mixer brand Fever-Tree is launching its Pineapple Ginger Beer and Mojito Mix nationwide this spring and summer. This expansion aims to meet growing consumer demand for tropical flavors and high-quality at-home cocktail solutions.

Daniel Moretti·April 1, 2026