Flavor and Wellness

Rtds

5 articles

A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.
Drinks

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti·May 27, 2026
A diverse group of friends laughing and toasting with beautifully crafted non-alcoholic cocktails in a stylish, modern setting.
Drinks

Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles

Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.

Daniel Moretti·May 6, 2026
Young adults socializing and enjoying non-alcoholic drinks and RTDs at a modern gathering, showcasing a shift in alcohol consumption habits.
Drinks

Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs

The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .

Daniel Moretti·May 2, 2026
Young adults enjoying colorful, high-alcohol RTD drinks at a party, oblivious to the significant potency and potential risks.
Drinks

High-alcohol RTDs pose risks for Gen Z, experts warn

Most BuzzBallz drinks contain 15% alcohol-by-volume (ABV) in 200-milliliter containers, a concentration experts warn is easily underestimated.

Daniel Moretti·April 23, 2026
Friends toasting with colorful spirits-based ready-to-drink cocktails at an outdoor spring gathering, highlighting convenience and sophisticated entertaining.
Drinks

Spirits-Based RTDs Surge 31% in Q1 2026 Amid Shifting Consumer Tastes

In the first quarter of 2026, spirits-based ready-to-drink cocktails surged by 31% in sales compared to the previous year, offering consumers an array of convenient options for spring entertaining.

Daniel Moretti·April 11, 2026