Flavor and Wellness

Transformative Travel

1 article

Travelers experiencing transformative wellness activities like volcanic sand therapy, beer baths, and goat yoga, highlighting the booming $1.4 trillion wellness travel market.

Wellness Travel's $1.4 Trillion Boom: Beyond Relaxation to Transformation

Travelers are now burying themselves neck-deep in volcanic sand in Japan, bathing in beer in Czechia, and doing yoga with goats.

Lauren Fisk·August 4, 2026