Value Beer

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Young adults enjoying Molson Coors' Keystone Ice and new Keystone Apple flavored beer in a relaxed social setting.

Molson Coors bets on cheap beer to win younger drinkers

Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.

Isabella Cortez·June 12, 2026