Flavor and Wellness

Venue Economics

1 article

A fan at a major event looks dismayed at a cocktail priced at $25, highlighting the impact of high drink costs on the fan experience.

Cocktail prices at major events hit $25, impacting fan experience

At the 2025 Super Bowl, a single specialty drink sold for an astonishing $59, a stark illustration of extreme price hikes now common at major events.

Daniel Moretti·May 3, 2026