Flavor and Wellness

Wellness Brands

2 articles

A consumer's hand carefully examines a product label on fresh produce in a brightly lit grocery store.
Brands

What is food and wellness brand transparency and why does it matter for consumer trust?

Product labeling alone accounts for nearly half, 48.

Daniel Moretti·July 17, 2026
A split image showing a pristine farm landscape on one side and a clean, modern food and wellness product manufacturing facility on the other, representing ethical sourcing.
Brands

What is Ethical Sourcing for Food and Wellness Brands in 2026?

A brand's entire reputation can now hinge on a single ingredient's origin, as consumers increasingly demand full transparency about their food and wellness products.

Daniel Moretti·April 20, 2026