Flavor and Wellness

Wellness Brands

5 articles

Diverse customers happily engaging with wellness products, showcasing trust and loyalty towards a wellness brand.
Brands

Building Trust and Loyalty for Wellness Brands

In the competitive wellness market, customer satisfaction and trust are not just buzzwords; they are the strongest predictors of whether a customer will return, outweighing even the initial brand expe

Daniel Moretti·August 18, 2026
A curated selection of non-food wellness products with subtle, glowing ethical sourcing certification icons, emphasizing transparency and trust.
Brands

What Are Ethical Sourcing Certifications for Non-Food Wellness Brands?

Despite 70% of consumers actively seeking ethically sourced wellness products, only 15% fully trust certifications on packaging, according to a Brand Trust Survey 2024 .

Daniel Moretti·August 17, 2026
Split image contrasting a healthy farm with a polluting factory, symbolizing greenwashing in the food and wellness industry.
Brands

Understanding Greenwashing in Food and Wellness

In 2023, the 'Food & Drug Retail' industry saw its percentage of reputational laundering mentions more than triple, according to Sesamm .

Daniel Moretti·August 5, 2026
A consumer's hand carefully examines a product label on fresh produce in a brightly lit grocery store.
Brands

What is food and wellness brand transparency and why does it matter for consumer trust?

Product labeling alone accounts for nearly half, 48.

Daniel Moretti·July 17, 2026
A split image showing a pristine farm landscape on one side and a clean, modern food and wellness product manufacturing facility on the other, representing ethical sourcing.
Brands

What is Ethical Sourcing for Food and Wellness Brands in 2026?

A brand's entire reputation can now hinge on a single ingredient's origin, as consumers increasingly demand full transparency about their food and wellness products.

Daniel Moretti·April 20, 2026